Activity 2 For Models Of Change

What strategies does your organisation have in place to encourage development, change and innovation? Identify a model of change to help explain.

SHI Yi, Eleven

 

Before I came to HK, I had worked in Channel Zhejiang (Zhejiang Radio & Television Group), which is the best TV Station in local. However, with fierce competition in Chinese media industry, a TV station will die out if without continuous self-improvement. Thus, according to market need, this TV staition re-integrates the channel resources, try to better performance and gain a higher TV rating. 

I suppose the cultural innovation model is most suitable to explain Channel Zhejiang’s development because first, it got strong & well-established cultural and historical foundation, and:

In spite of the common/basic strategies such as: guarantee the quality of the traditional programs, update the program style, hire the famous hosts for the entertainment programs & anchors for news programs, buy high-quality (that can attract more audience) programs from outside (like some film and television making companies) directly, increase the payment to promote employees’ fighting capacity, etc, which adopt by most TV stations; Channel Zhejiang also make talk shows by ‘reusing’ some programs. For instance, a self-made talk show ‘Words On Tongue’ takes some popular entertainment programs, which have been broadcast in Channel Zhejiang before, as its topic, talk about the background of these programs, some program producing tidbits, sometimes also review some interesting pieces of these programs. The guests for this talk show are always the staff who participant the production of these programs as they master all details of these programs. This talk show will attract the fans of these programs, thus, there is no need to hire expensive host or invite high-price guests for this talk show as the audience watch it for liking the programs it talks about, and certainly, this talk show can also formulate its own audience group. ‘Words On Tongue’ finally becomes a low cost but high payback talk show program. We see that, the secret of its success is the TV station realize and dig out the potential & value of each programs and staff, creative a new way to utilize them and gain/keep a high TV rating, which contributes to the favorable development of TV station.

To sum up, the development of Channel Zhejiang is a kind of cultural innovation.